Complex GTM by Luigi Mallardo

#30 You Are Solving the Wrong Problem

Four GTM signals early-stage B2B tech founders repeatedly misread.

Aug 7 • Luigi Mallardo

May 2026

#29 Complex GTM - The product works but the system around it doesn’t.

Why AI-native and AI-powered B2B SaaS keep breaking in the same places.

May 25 • Luigi Mallardo

April 2026

#28 Scaling Complex B2B Tech: When GTM Instinct Ends and Architecture Begins

Why do complex B2B tech companies stall post-PMF? Field notes on the brutal revenue math and how to transition from founder instinct to GTM…

Apr 14 • Luigi Mallardo

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February 2026

#27 Focus Creates Leverage

February 19th, 2026

Feb 19 • Luigi Mallardo

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December 2025

#26 Systems Beat Tools: AI for GTM, SaaS Beyond SaaS, and the Return of Meritocracy

December 22nd, 2025

Dec 22, 2025 • Luigi Mallardo

2

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September 2025

#25 The Discipline of Revenue Applied to Pilots , AI's Real ROI, and Big Tech's Chess Moves

September 15th, 2025

Sep 15, 2025 • Luigi Mallardo

August 2025

#24 Escaping the GTM Leadership Trap. AI Agents, and the Rise of Agent Managers. And more...

August 1st, 2025

Aug 1, 2025 • Luigi Mallardo

July 2025

#23 From BAT to AI: My CRO Journey and the New Founder Playbook

July 1st, 2025

Jul 1, 2025 • Luigi Mallardo

June 2025

#22 The Woffu GTM Playbook, AI's Reshape of SaaS, and the Reality of Building Value

June 10th, 2025

Jun 10, 2025 • Luigi Mallardo

March 2025

#21 GTM Growing Pains, AI Subscriptions, and the Next SaaS Transformation

March 27th, 2025

Mar 27, 2025 • Luigi Mallardo

November 2024

#20 Implications of new AI pricing frameworks. Therapy for Enterprise SaaS GTM issues above 5M in ARR. Ferrari into subscriptions. Klarna…

November 12th, 2024

Nov 12, 2024 • Luigi Mallardo

April 2024

#19 The rise of Fractional CRO. Private Equity into SaaS. Selling software evolving in selling agents.

April 29th, 2024 Insights, real stories and food for thought on SaaS and Customer-Centric go-to-market growth in both Tech and Traditional Industries…

Apr 29, 2024 • Luigi Mallardo