Complex GTM by Luigi Mallardo
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#30 You Are Solving the Wrong Problem
Four GTM signals early-stage B2B tech founders repeatedly misread.
Aug 7
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Luigi Mallardo
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#29 Complex GTM - The product works but the system around it doesn’t.
Why AI-native and AI-powered B2B SaaS keep breaking in the same places.
May 25
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Luigi Mallardo
#28 Scaling Complex B2B Tech: When GTM Instinct Ends and Architecture Begins
Why do complex B2B tech companies stall post-PMF? Field notes on the brutal revenue math and how to transition from founder instinct to GTM…
Apr 14
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Luigi Mallardo
1
#27 Focus Creates Leverage
February 19th, 2026
Feb 19
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Luigi Mallardo
3
#26 Systems Beat Tools: AI for GTM, SaaS Beyond SaaS, and the Return of Meritocracy
December 22nd, 2025
Dec 22, 2025
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Luigi Mallardo
2
1
#25 The Discipline of Revenue Applied to Pilots , AI's Real ROI, and Big Tech's Chess Moves
September 15th, 2025
Sep 15, 2025
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Luigi Mallardo
#24 Escaping the GTM Leadership Trap. AI Agents, and the Rise of Agent Managers. And more...
August 1st, 2025
Aug 1, 2025
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Luigi Mallardo
#23 From BAT to AI: My CRO Journey and the New Founder Playbook
July 1st, 2025
Jul 1, 2025
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Luigi Mallardo
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Complex GTM by Luigi Mallardo
Real stories and lessons from scaling early-stage complex B2B GTM
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Complex GTM by Luigi Mallardo
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